EN
AFC Marketing Committee inspired by growing appeal of AFC’s new brand and competitions

AFC Marketing Committee inspired by growing appeal of AFC’s new brand and competitions

Kuala Lumpur: The Asian Football Confederation (AFC) Marketing Committee hailed the impact of the extensive rebranding exercises undertaken in the past year, which include the launch of new logos and identities of its revamped club competitions as well as the Confederation’s overarching corporate brand.
Leading the Committee’s third meeting held virtually earlier today, Deputy Chairperson Abdullah Nasser Aljneibi was pleased to note the transformative impact of the new identities in establishing a more modern, sophisticated and refined presence whilst also strengthening the AFC’s connection with its valued stakeholders and the larger football community.
Deputy Chairperson Aljneibi said: “As the AFC President Shaikh Salman bin Ebrahim Al Khalifa has reiterated, the Confederation has indeed entered a new era of progress, and the recent rebranding exercises are a glowing manifestation of our collective desire to take the Asian game to even greater heights.”
 
Emphasising the recent shift in engagement, the Committee was delighted to note the 83% increase in the total number of sponsors from the 2023/24 to the 2024/25 club season, with the volume of partnership activations also rising exponentially, particularly during the AFC Champions League Elite™ Finals Jeddah 2025, which registered a record-breaking 62 activations.
 
Further demonstrating the ever-expanding strength and prestige of Asia’s premier club competition, the AFC Champions League Elite™ 2024/25 achieved a cumulative audience of 258 million, marking a 48% increase from the previous season with the cumulative reach increasing to 910.9 million.
 
Similar success was registered during the AFC Asian Qualifiers™ – Road to 26, which was broadcast across 132 territories and countries. The preliminary data presented indicated a growth of 155% in cumulative audience to 763.5 million across the 10 Matchdays, whilst the cumulative reach rose by an impressive 222% to 3.3 billion from the 1.05 billion registered in the previous campaign.
 
Members of the Committee were also presented with a brief overview of the Invitation to Tender process for the sale of the marketing and commercial rights of the AFC’s competitions for the 2029-2036 cycle, which is scheduled to commence later this year.
 
Deputy Chairperson Aljneibi added: “If we take a moment to pause and reflect on our journey, it is clear that the AFC has entered a historic era inspired by levels of engagement and rising standards never before seen in Asian football history.
 
“The recent success is only the beginning, and we are anchored on ensuring the AFC remains in the best possible position to strengthen the foundations of the game in the coming years for all its members.”

Related News

  1. AFC Women’s Football Committee confident #WAC2026 will be catalyst for future growth
    Committees

    AFC Women’s Football Committee confident #WAC2026 will be catalyst for future growth

  2. Best-ever AFC Medical Conference commended by AFC Medical Committee
    Committees

    Best-ever AFC Medical Conference commended by AFC Medical Committee

  3. Breakthrough programmes for match officials lauded by AFC Referees Committee
    Committees

    Breakthrough programmes for match officials lauded by AFC Referees Committee

  4. AFC Technical Committee approves key decisions to uplift standards of Asian football
    Committees

    AFC Technical Committee approves key decisions to uplift standards of Asian football

Item 1 of 4