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Participants benefit from Principles of Clean Sport seminar
Kuala Lumpur: The Asian Football Confederation (AFC) reaffirmed its determination to safeguard the integrity of the beautiful game when it conducted the Principles of Clean Sport seminar on Thursday in collaboration with Sportradar’s Integrity Services.
Attended by more than 120 participants, the webinar was organised in support of the World Anti-Doping Agency (WADA)’s annual digital campaign, Play True Day, aimed at raising awareness of the importance of clean sport.

Featuring expert speakers, such as Dominic Mueser, Sportradar Head of Integrity Partnerships in the Europe, Middle East, and Africa (EMEA) region, and Sportradar Senior Manager for Risk & Investigations, Niall Murphy, the event covered key areas of anti-doping regulations, the impact of doping, and the importance of whistleblowing and systematic education.
 
The speakers shared insights on a range of topics to help the attending medical and allied professionals in upholding the principles of good governance.
 
Dominic Mueser said: "We’re committed to supporting organisations like the AFC in their mission to protect clean athletes. It’s critical that we give everyone involved in sport a strong understanding of fair play and clean sport values early on, so they’re able to make smart and informed decisions." 
 
Among the key highlights of the programme was an in-depth study of the salient features of the WADA Code and International Standards, Anti-Doping Rule Violations and the latest WADA Prohibited List.
 
Participants also engaged in insightful dialogues highlighting the far-reaching consequences of doping—ranging from reputational damage and financial losses to physical and psychological health risks. This was highlighted by a series of real-life case studies involving accidental and intentional doping, exploring the impact doping sanctions can have on the professional careers and personal lives of athletes.
 
“With the next iteration of the World Anti-Doping Code currently being drafted and due to take effect in 2027, it is vital that all stakeholders including athletes, support personnel, medical professionals and anti-doping practitioners, keep up to date on the latest rules and regulations, and understand the impact doping can have at an individual level and for sports as a whole,” said Niall Murphy.
 
Additionally, the seminar emphasised the importance of whistleblowers and their responsibilities in keeping sports clean, with the experts also stressing the need to have more educational programmes in order to foster a culture of integrity.