
Member Associations
Taking place from February 9 to 12 as part of the ongoing AFC-UEFA Women’s Football Programme, the workshop was facilitated by UEFA consultant John Ackerley and UEFA International Relations Manager Chris Milnes.
Launched in 2024 and running until July 2027, the collaborative programme focuses on developing women’s football, strengthening selected associations and bringing them closer to the region’s leaders, with the first phase featuring the Chinese Taipei Football Association (CTFA), Lebanese Football Association (LFA), The Football Association of Thailand (FA Thailand), Uzbekistan Football Association (UFA), and Vietnam Football Federation (VFF).
Across the three-year cycle, the initiative is structured around four key areas, including the development and launch of women’s football strategies in each of the selected countries, establishing minimum standards for their women’s national teams, strengthening the commercial and business case for the women’s game, developing girls’ grassroots participation programmes, and enhancing knowledge exchange between the two confederations to ensure sustainable, long-term growth.
Inspired by UEFA’s Playmakers Programme, which focuses on girls aged five to eight, the latest workshop explored the creation of playful and positive learning environments, the introduction of fundamental football and movement skills, and the vital roles of coaches and coach educators in shaping early experiences in the sport.

Over the first three days, participants received insights into the impact of play-based learning and the power of storytelling to instil a love for the game, build life skills, foster camaraderie, and promote healthy lifestyles.
On the final day, the MA representatives translated their learnings into practice by engaging with children from local academies, applying the key principles explored throughout the workshop in structured on-pitch sessions designed to foster enjoyment, confidence, and fundamental skills development.
“The biggest takeaway from this workshop has been seeing how participants from the different MAs have come together to share ideas and learn from one another, particularly in relation to the girls’ grassroots programmes they are developing,” said Ackerley.
“In the last few days, we have worked through the chapters in their guidebooks, explored the concepts both in the classroom and on the pitch, and continuously reflected and refined them through constructive feedback. It has been a strong balance of theory and practical application.”

“This has been an excellent opportunity for us to meet our peers and exchange ideas, especially under the expert guidance of the UEFA consultants,” said Junpen Seesraum of FA Thailand. “From this workshop, we’ve gained a fresh perspective on coaching young girls, which I am confident will go a long way.”
Echoing her sentiments, CTFA’s Liang Kai Jou, added: “We will return to our MA with a wealth of new ideas and practical insights. Programmes like this have the potential to make a significant impact on the development of women’s football in Asia.
“For the CTFA, these insights will help us create the right environment to attract young girls to take up the sport and remain engaged for the long term.”