Member Associations
Taking place over six months, the online initiative equipped the 30 graduates with pertinent information and practical insights to better navigate the global football environment, promote gender diversity, equity and inclusion, as well as lay out ethical, strategic and collaborative approaches that aim to overcome industry-related barriers.
Hailing from Member Associations (MAs), Regional Associations (RAs), and football organisations from across Asia, the participants underwent a comprehensive learning journey that was designed to enhance their knowledge and skills in key areas that will allow them to implement positive change, innovation and renewal in their subsequent endeavours.
Focusing on the historical development of women in football, strategic leadership and impact, overcoming barriers, executive leadership, organisational innovation, ethics and governance, as well as diplomacy, advocacy and brand transformation, the seven AEWFP modules were delivered via pre-recorded learning and live online sessions, expert guest lectures, group activities, hands-on assignments, and knowledge-sharing opportunities.
Beyond the structured learning, the programme provided ample opportunities to exchange experiences, discuss common challenges, and learn from one another, offering participants an edge in applying their lessons to real-world situations and challenges within their respective organisations.
Charlotte Jade Olsen said: “This programme has allowed me to gain valuable insights into women’s leadership and the gender barriers in football, as well as ways to make a true impact going forward. Throughout the course, I have learned from the various experiences of my fellow participants and expert instructors, who also created a conducive environment to grow together.”
“The AEWFP has strengthened my professional know-how and elevated my confidence,” Eaint Hmu Zaw said. “The meticulously planned syllabus has aided me in developing important practical perspectives that I hope to apply to further support the advancement of women in football.”
In his congratulatory address, AFC Deputy General Secretary – Member Associations, Vahid Kardany, said: “Fostering greater diversity in leadership leads to stronger organisations, richer perspectives and better decisions – all of which support the sustainable growth of football.
“Take what you have learned and turn it into action. Use the knowledge to further enhance your organisations, your networks and your leadership.
“Above all, continue to challenge barriers, pursue opportunities and break glass ceilings. Become role models for the next generation of women in football and help to forge brighter pathways.”
Designed to support the advancement of women leaders and professionals in Asian football, the pioneering AEWFP kicked off its first edition in April 2025, and the successful conclusion of the second edition further underlines the AFC’s steadfast commitment to enhancing leadership capabilities and professional development, while fostering greater gender diversity in decision-making and leadership positions.
The AEWFP is part of a suite of groundbreaking education-first initiatives under the AFC’s acclaimed Academic Centre of Excellence (ACE), which include the AFC Certificate in Football Leadership, AFC Certificate in Child Safeguarding, AFC Club Management Programme, AFC Certificate in Strategy and Planning and the AFC Certificate in Football Administration and Management.
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