AFC News
Founded in Jeddah in 1974, ALBAIK™ has grown from a single outlet into one of Saudi Arabia's most recognised brands, and its partnership with the AFC Asian Cup Saudi Arabia 2027™ carries that legacy into one of the most anticipated moments in the Kingdom's sporting calendar.
Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to welcome ALBAIK™ into our growing family of commercial partners for the AFC Asian Cup Saudi Arabia 2027™. ALBAIK™ represents the vibrant spirit of Saudi hospitality and entrepreneurship. This partnership underscores the immense appeal of Asia’s crown jewel tournament and our shared commitment to creating an unforgettable experience for millions of passionate football fans across the globe.”
Patrick Murphy, Chief Executive Officer of Asia Football Group, said: “ALBAIK™ is a brand that resonates deeply with fans in Saudi Arabia and across the region. We're delighted to welcome them to the AFC Asian Cup Saudi Arabia 2027™ family as we build towards a tournament that brings the Continent together.”
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