AFC News
The Asian Football Confederation (AFC) today announced Alrajhi Bank as an Official Regional Partner of the AFC Asian Cup Saudi Arabia 2027™ in the Kingdom of Saudi Arabia.
As the host nation prepares to welcome Asia’s most prestigious football competition for the first time, Alrajhi Bank will draw on its national network and financial solutions to bring fans closer to the action. This collaboration reflects Alrajhi Bank's commitment to supporting the development of sport in the Kingdom and delivering unique opportunities for its customers.
Alrajhi Bank will collaborate with Visa, Official Global Supporter of the AFC, on a series of fan engagement activations across the Kingdom including a player escort programme designed to bring Saudi fans closer to the action on and off the pitch.
The partnership, which runs through to March 31, 2027, is built on Alrajhi Bank’s successful involvement as an Official Regional Partner of the AFC U23 Asian Cup Saudi Arabia 2026™ held earlier this year.
AFC General Secretary Datuk Seri Windsor John said: “The AFC is delighted to welcome Alrajhi Bank as an Official Regional Partner for the AFC Asian Cup Saudi Arabia 2027™. As we prepare to bring Asia’s crown jewel to the Kingdom for the first time, collaborating with a leading national institution like Alrajhi Bank is essential to delivering a tournament like no other. We look forward to working in close cooperation with them to bring our shared ambitions to life and ensuring this historic edition leaves a lasting legacy for our passionate fanbase.”
Mr. Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, said: “This partnership reflects Alrajhi Bank’s commitment to delivering value beyond traditional banking services. The AFC Asian Cup Saudi Arabia 2027™ provides a unique platform to create meaningful experiences that deepen customer engagement and strengthen their connection with one of the region’s most significant sporting events.”
Patrick Murphy, Chief Executive Officer of Asia Football Group, said: “Our goal is to make the AFC Asian Cup Saudi Arabia 2027™ the most accessible and engaging edition in history. Alrajhi Bank’s incredible reach and community presence are vital to this mission, helping us bring the excitement of the game directly to the people and creating a truly inclusive celebration of Asian football.”
