Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to welcome Barbican to our family of regional partners, which reinforces the palpable value and prestige of the AFC’s revamped club competitions, and we thank Barbican for the faith they have underlined in Asian football through this landmark partnership.

“Our fans in West Asia are some of the most passionate in world football and we look forward to working in close collaboration with Barbican to create more engaging experiences for our supporters and bringing to life mutually beneficial outcomes for the AFC and Barbican.”

Barbican will utilise this partnership to launch promotional activities, content initiatives, and activations to engage football fans across its key markets, taking advantage of the ever-growing reach of the AFC’s club competitions.

Abdulla Aujan, Executive Chairman of Aujan Group Holding, said: “We are honored to partner with the Asian Football Confederation and support these iconic tournaments that showcase the pinnacle of football in Asia. For over 40 years, Barbican has been committed to bringing people together, and this collaboration aligns perfectly with our belief that football, much like our beverages, transcends boundaries and creates lasting connections. This is more than a sponsorship—it’s a celebration of shared passion, unity, and unforgettable moments.”

Patrick Murphy, CEO of AFG said: “We are delighted to be welcoming an exciting and highly engaging partner like Barbican to the AFC family. The growth of the AFC’s partner portfolio demonstrates the resounding success of the newly launched club competitions, even within their very first season. We thank Barbican for putting their trust in AFC club football and look forward to working with them to engage fans across their target markets.”