AFC News
Keomany, who also serves as a member of the AFC Executive Committee and FIFA Council, reflected on the three weeks of unforgettable action that delighted fans across Asia and what the future of women's football looks like on the Continent.
With the AFC Women’s Asian Cup approaching its conclusion, what are your thoughts on the overall success of this edition, both on and off the pitch?
I believe this edition has been successful in every aspect. First of all, the level of the matches has been outstanding and highly entertaining to watch. The players have shown tremendous confidence and quality on the pitch, which has been truly impressive.
Equally, the energy from the fans has been remarkable. We witnessed full-house crowds at several matches — something I had always hoped to see, and now to experience it firsthand is very special.
From an organisational perspective, the tournament has been delivered excellently. The host cities have embraced the competition beautifully, with visible efforts in creating a vibrant atmosphere and showcasing the tournament across the city.
In addition, elements such as the mascot, Naara, or the bespoke matchball, the WAVEMAKER, introduced for the first time, have added a unique identity to the competition and enhanced its overall image.
From record attendances to strong team performances, this competition has marked several milestones. What have been the most encouraging signs of growth in women’s football in Asia from this tournament?
There are several encouraging signs. Firstly, the infrastructure — from stadiums to training facilities — has been of FIFA Women’s World Cup standards, with matches played in venues that have previously hosted the Finals.
Secondly, the match officials have brought significant experience from the global stage, which has further elevated the level of the competition.
Technology has also played an important role. The implementation of VAR throughout the entire tournament — from the group stage onwards — is also a major step forward.
From a broader perspective, we are also seeing greater representation across all regional Member Associations, with teams from different zones participating and new teams emerging. This reflects the growing inclusivity and competitiveness of the tournament.
How has the AFC Women’s Asian Cup contributed to increasing competitiveness among the AFC’s Member Associations?
This tournament plays a crucial role in raising the level of competition. As the premier women’s national team competition in Asia, it provides a platform for players to pursue their dreams and develop their careers in football.
We are already seeing the impact, with the gap between teams becoming smaller compared to the past. Member Associations are investing more in their women’s programmes, recognising the importance of competing at this level.
The opportunity to qualify for global competitions has also motivated teams to improve, resulting in a higher standard across the board.
Looking ahead, how do you see the AFC Women’s Asian Cup evolving as a standalone competition?
I believe the future is very exciting, and I am very positive about the direction of the competition. Fan engagement has grown significantly, particularly through digital platforms and social media, as well as strong attendance at stadiums. We are now seeing a dedicated fanbase for the tournament.
At the same time, investment from Member Associations continues to increase, which is very promising for the long-term development of women’s football in Asia.
From a governance and development perspective, how important are competitions like this in accelerating investment and support for women’s football?
Competitions like the AFC Women’s Asian Cup are extremely important. They are not only about the national teams competing in the Finals, but also about building the entire ecosystem of women’s football. This includes youth development, grassroots programmes, coach education and referee development.
Having a major competition as a target provides Member Associations with a clear goal to work towards, encouraging long-term planning and structured investment across all levels.
What message would you like to share with young girls across Asia watching this tournament?
I hope that everyone watching, whether on television or in the stadium, can see the possibilities that football offers. For young girls especially, it is important to see players who look like them performing on the biggest stage in Asia. It shows that football is not just a distant dream, but a real and achievable pathway. This visibility is powerful, and I hope it inspires the next generation to believe that anything is possible.
Finally, with the Final approaching, what do you hope this edition will be remembered for?
I hope this edition leaves lasting memories for everyone involved in the game. Not only for the champions, but also for the players who made a strong impression and became role models for others. There have been many standout individuals who will inspire future generations.
The energy of the fans will also be remembered, along with the record-breaking attendances. Overall, I believe this edition represents a significant turning point for women’s football in Asia.
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