
AFC News
This partnership builds on Visa’s long-standing commitment to global sports and its focus on delivering secure, seamless, and innovative payment solutions. As a host nation, Saudi Arabia will welcome fans, teams, and partners from across the Continent, with Visa enabling enhanced fan engagement, greater accessibility, and more connected matchday experiences on and off the pitch.
Visa will activate its global sponsorship platform to deliver immersive fan experiences at the AFC Asian Cup Saudi Arabia 2027™. These include official coin toss ceremonies at selected matches, player escort programmes for young fans, and curated digital content such as the “Top Goals of the Matchday” series, which highlight standout goals and invites fans across Asia to vote for their favourites. Visa will also provide clients and partners with tailored and exclusive opportunities, offering unparalleled access to the heart of the tournament.
AFC General Secretary Datuk Seri Windsor John said: “Visa has been an exceptional partner of the AFC and Asian football, and we are delighted to strengthen our existing ties and work in close partnership with them to create more lasting memories of the Asian game for our passionate fans across the Continent and beyond.”
Ali Bailoun, Senior Vice President and Group Country Manager for Saudi Arabia, Bahrain, and Oman at Visa, remarked: “Football unites people, nations, and economies. As the game continues to thrive across Saudi Arabia, Visa is proud to support this growth by enabling secure commerce and world‑class fan experiences through our trusted global network.”
AFG CEO Patrick Murphy added: "We are thrilled to continue our growing relationship between Visa and the AFC as our Official Global Supporter for these two competitions, ensuring memorable experiences for everyone involved."