AFC Asian Cup
Named after the resilient wild lavender that blooms across Saudi Arabia, KHUZAMA draws inspiration from the dramatic moment the landscape transforms as the flowers blossom in unison. The distinctive violet hue reflects the traditional ceremonial colour used to welcome honoured guests, symbolising the warm hospitality extended to every team, official, and fan attending the Continental showpiece.
The design of KHUZAMA is a direct extension of the AFC Asian Cup Saudi Arabia 2027™'s bold and contemporary visual identity. The ball's striking geometric patterns are anchored by ‘The Portal’ – a core graphical element that is inspired by traditional Najdi architectural doorways. This stepped, diamond-shaped device frames the tournament logo on the ball, capturing the rhythm and openness of regional craft. Its deep purple, vibrant green, and sand tones are lifted straight from the official tournament palette, creating a cohesive visual tie to the wider event environment.
KHUZAMA: Official Match Ball of AFC Asian Cup Saudi Arabia 2027™
Engineered for peak performance, the high-contrast violet-and-white panelling delivers superior visibility for players, officials, and spectators across all match venues, ensuring optimal clarity under both daylight and floodlights.
AFC General Secretary Datuk Seri Windsor John said: “The unveiling of KHUZAMA marks another exciting milestone as we head into the AFC Asian Cup Saudi Arabia 2027™. This match ball captures the unique spirit, vibrant heritage of the Continent’s most prestigious football competition and deep hospitality of our host nation. We are thrilled to partner with KELME to deliver a match ball that pairs cultural storytelling with world-class technical engineering, ensuring our elite players can perform at their absolute peak on Asia's biggest stage.”
KELME Chairman Ke Yongxiang said: “Following our successful supply of the official match ball for the last AFC Asian Cup™, we are proud to unveil KHUZAMA, our official match ball for a second consecutive edition. Inspired by the wild lavender found across Saudi Arabia and the warm purple hues of local heritage, the ball embodies the heart and soul of the host nation. Carefully crafted, its high-contrast violet and white panels deliver outstanding visibility under all lighting conditions, while its aerodynamic shape ensures consistent flight and responsive ball touch for the world's top players. We believe KHUZAMA will not only boost on-pitch performance but also turn every game into a celebration of Asian football’s passion, unity and excellence.”
Patrick Murphy, CEO of Asia Football Group, added: “KHUZAMA is more than just an important piece of equipment in the game of football — it is a vibrant expression of the tournament's identity and the welcoming spirit of the host nation. As always, we are proud to partner with KELME to bring this design to life for Asia's crown jewel.”
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