Dream Asia is the AFC’s brand name for Social Responsibility initiatives with the theme “Football Cares”, which works towards achieving the following objectives:

1. To attain the maximum social impact of AFC’s Social Responsibility initiatives.

2. To ensure an effective outreach by forging more meaningful partnerships with international and local organisations in Asia.

3. To achieve more equitable distribution of funds for the larger good of the disadvantaged and marginalised in Asia.

4. To provide opportunities for stakeholders to obtain quality education across the game.

5. To ensure a safe and healthy environment for all to enjoy the game of football.

On 1 March 2017, the AFC President Shaikh Salman bin Ebrahim Al Khalifa launched the AFC Dream Asia Foundation in Kuala Lumpur. The foundation will provide a clear, transparent, and efficient way of distributing aid. In addition, its tasks will include the evaluation of need for assistance across the AFC Member Associations and Regional Associations, monitoring progress of ongoing projects and ensuring accountability and transparency.

The foundation will focus its initiatives within its three main pillars of:

1. Child Safeguarding

2. Education

3. Social Inclusion