Driven by football’s ability to empower and transcend boundaries, the programme is steadily making significant difference across the territory by using football to support ethnic minorities, elderly participants, and children with Special Educational Needs through carefully designed football activities that prioritise social inclusion and physical and mental well-being.

With Hong Kong, China being one of the most densely populated locales in the world, the Football Care Programme has successfully used the sport as a way to bridge gaps created by cultural differences and build better relationships among ethnically diverse groups through activities such as inclusive training sessions, friendly matches and festivals including the Diversity, Equity and Inclusion (DEI) Cup, encouraging younger generations from different backgrounds to interact with peers, foster bonds of friendship, develop greater cultural understanding and challenge stereotypes.

 Meanwhile, the positive impact of the programme on young participants has also led to collaborations with established organisations in the region, including the Hong Kong Jockey Club, culminating in the Golden Goals initiative under the Jockey Club Active Elders Programme. 

Targeting older generations, the Golden Goals’ strong emphasis on supporting elderly participants through tailored football-based training sessions has contributed to improvements in participants’ physical and mental well-being, while also addressing age-related issues, including muscle loss due to limited physical activity and feelings of loneliness and isolation.

At the same time, for children with Special Educational Needs, collaborations with organisations such as the Hong Chi Association have created opportunities for children with intellectual disabilities to experience football in safe and secure environments, further upholding the AFC’s belief in allowing every child to experience the joy of the beautiful game.